Swot Analysis - analysis of the strengths (strenghts), weaknesses (weaknesses), opportunities or potential benefits (opportunities) and difficulties or potential threats (threats) of an organization. The swot analysis is a tool used to do scenario analysis (or environment analysis), being used as a basis for management and strategic planning of a corporation or company, but by reason of its simplicity, be used for any type of analysis scenario, since the creation of a blog management of a multinational.

The swot analysis is a simple system to place or check the company's strategic position in the environment in question. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s, using data from Fortune 500 corporations.