Mission - strategic management concept by which an organization must define its purpose, the image you convey your customers and the main activities it proposes to pursue. Mission is a philosophical organization that matches what it proposes to do and to whom. It is the purpose of the existence of a company.

The mission statement should answer the question: "I'm in the market (or in the society) for what?" The definition of this concept guides the management of the strategic plan, aiming to channel the organization's efforts in which the organization is better. The concept of mission guides everything and everyone in organizations.

From the moment that the organization has defined its mission in the market or in society, it seeks the specificities of their goals.

The mission must be clear, simple, objective and small.