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  • direct cost approach

    Accounting method in which only variable (direct) costs and traceable fixed (indirect) costs for an activity (such as marketing) are considered, and untraceable indirect costs are excluded.

    Accounting; General accounting
  • direct cost

    An expense that can be traced directly to (or identified with) a specific cost center or cost object such as a department, process, or product.Direct costs (such as for labor, material, fuel or power) vary with the rate of output but are uniform for each unit of production, and are usually under ...

    Accounting; General accounting
  • direct advertising

    Mass distribution of promotional messages through mail, internet, telephone, or fax.

    Accounting; General accounting
  • dilutive acquisition

    When an acquiring company takes over another company but does not receive an increase on the profit margin.

    Accounting; General accounting
  • dilution of ownership

    Reduction in every current stockholder's (shareholder's) portion of ownership of a firm from the (1) issuance of additional common stock (ordinary shares), or (2) conversion of other types of stock into common stock.

    Accounting; General accounting
  • diluted earnings per share

    Per-share earnings computation in which preferred stock, unexercised stock options, and convertible debt is also taken into account in addition to the common stock.

    Accounting; General accounting
  • digested security

    When an investor has purchased an investment but has no intentions of doing anything to increase its value.

    Accounting; General accounting
  • differential disclosure

    The custom of a company whose stock is traded publicly to report inconsistent earnings information on two singular official corporate reports such as annual and quarterly reports, 10-Ks, and 10-Qs, especially with the intent of keeping the inconsistency concealed.

    Accounting; General accounting
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