Telecom analytics encompass sophisticated business intelligence (BI) technologies that are packaged to satisfy the complex requirements of telecom organizations. These include increasing sales, reducing churn and fraud, improving risk management and decreasing operational costs. Analytics solutions usually extend beyond the capabilities of regular BI solutions for reporting and dashboarding to include capabilities ranging from ad hoc querying and multidimensional analyses to predictive and descriptive modeling, data mining, text analytics, forecasting and optimization. The adoption of analytics in telecommunications is intended to improve visibility into core operations, internal processes and market conditions, discern trends and establish forecasts. Future analytics will also include data from systems beyond traditional billing and mediation sources. These will include deep packet inspection, home subscriber server, video optimization equipment and on-device clients, among others.