Home > Term: area of dominant influence (ADI)
area of dominant influence (ADI)
An Arbitron or Nielsen measure of a market of television viewers. An ADI includes all jurisdictions within a metro area, which can receive the signal of a particular station. The United States has over 200 ADIs.
- Part of Speech: noun
- Industry/Domain: Retail
- Category: Supermarkets
- Company: FMI
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