He is responsible for the success of the product or product line, but has no authority over the production and sale of the product. Much of the work of a Product Manager is through many departments and interdisciplinary teams, as if working a business within a business.

A Product Manager is responsible for leading the 4 Ps: Product, Price, Place and Promotion, as if the Product Manager will handle the responsibility that a product is sold.

With this approach, the Product Manager is a key mission: to be the Market Analyst in the organization. He identifies opportunities, trends, issues, new segments, etc. in the market, in order to develop and deliver a successful product and profitable for the organization.