Stores that sell product at off price. Off-Pricers or Off-Price stores unlike discount stores even though both formats aiming at offering customers merchandise at less than regular price.The Off-pricers buy goods below regular wholesale price so that they can sell these to their customers at reasonably lower prices.whole sellers sell some of their goods to off-pricers at less than their regular prices owing to some reasons. these account for unsold stocks, closeouts, merchandise with broken sizes etc.The discounters buy goods at regular wholesale price and resell these at low prices to increase sales volume. Off-pricers philosophy is to buy opportunistically, i.e, when the wholesellers ready to close out at greatly reduced prices, off-pricers buy them.