Home > Term: DMA
DMA
Acronym for Designated Market Area. DMAs are a way of designating particular geographic markets, and are often ranked by size of population. New York City is the nation’s largest DMA so its DMA ranking is 1 and cost for air time for tv advertising is generally calculated using this rank as part of the equation for tv advertising costs.
- Part of Speech: noun
- Industry/Domain: Advertising
- Category: Television advertising
- Company: Apple
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Creator
- Robthereviewer
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