Home >  Blossary: Brand Management  >  Term: Brand Essence
Brand Essence

A phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture.

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Brand Management

Category: Business

Total terms: 17

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