A flexible set of application maintenance utilities and application administration tools. The key value of such tools is derived from how well they manage changes. A well-designed tool permits an administrator to describe either a database or a form field change, ensures the integrity of all of the application components tied to the change and propagates the change to all affected users. SAM tools for central administration are used by system administrators and thus provide a level of technical competency, whereas administrative functionality for managers (e.g., sales managers, marketing content managers and call center supervisors) must be limited by the capabilities of the end user.