Home >  Term: personally identifiable information (PII)
personally identifiable information (PII)

In a privacy management environment, data elements that are associated with a specific individual and that can be accessed and used in such a way that the identity of the individual who submitted the PII is known. PII can be a single point of data, such as political party affiliation, or several points of data that are combined, such as names, e-mail addresses, and phone numbers. To maintain their privacy, individuals who submit PII to an organization want to limit the propagation of that PII to other individuals within the organization or to other organizations. Some PII data might be privacy-sensitive. The use of privacy-sensitive PII might be governed by privacy legislation or an organization's privacy policy. See also PII owner, privacy-sensitive information.

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