Data-driven marketing  is a discipline for acquiring, analyzing and applying all information about customer and consumer wants, needs, motivations and behaviors.

Visit Gartner for Marketing Leaders and learn everything you need to know about best practices, toolkits, vendor evaluations and other tools that help you and your team establish processes for competing in a fast-paced, data-driven world. SummaryArticle NameData Driven MarketingGartner, Inc.Gartner, Inc.DescriptionData-driven marketing is a discipline for acquiring, analyzing and applying all information about customer and consumer wants, needs, motivations and behaviors.