channel integration
Channel integration refers to strategies aimed at consolidating — either physically or logically — customer information and its use to provide an all-encompassing view of the customer.
- Part of Speech: noun
- Industry/Domain: Technology
- Category: Information technology
- Company: Gartner
0
Other terms in this blossary
Creator
- consultant
-
(Gold) 1811 points - 100% positive feedback
(New York - NY, United States)
