Founded in 2004 and aimed at teenagers and young university, the Pink sub sells lingerie, pajamas, beauty products and accessories in line with the age of your target market, with the intention that their customers make the transition back to the purchase of their lines of products such as Angels, Very Sexy and Body by Victoria.

The Pink brand is advertised as fun, playful and flirtatious. Ambrose, Kerr and Prinsloo were official image of Pink's first model to appear in a parade Club Pink section was the Canadian supermodel Jessica Stam, who wore a hidden camera in his cap that recorded as the parade is from the perspective of one model in action. Other models are: Erin Heatherton, Chanel Iman, Candice Swanepoel, Elsa Hosk Hart and Sarah Jessica Sampaio9 have starred brand events. Promoting line includes events such as college tours, agreements with the music channel MTV, and social media such as Facebook, MySpace, and other social networks of interest to young adults. In 2011 the line announced a partnership with the 32 NFL teams and started selling clothes containing logos and names of teams NFL.10 Currently, the model, Elsa Hosk, is the main face of the sub since 2011.