Rene Lacoste and Andre Gillier established Lacoste in 1933. The brand is known for its iconic green crocodile logo. Lacoste was called "Crocodile" during his tennis playing days because of his tenacious style in the playing court. It has a presence around the world, oftentimes as concessions in some of the most popular department stores and high end shops, like Saks Fifth Avenue, Nordstrom, Lord & Taylor, and even Macy's and Bloomingdale's.