- Industry: Retail
- Number of terms: 13685
- Number of blossaries: 0
- Company Profile:
A marketing program used to prompt impulse buying. Particularly useful in the Deli and Bakery Departments. The customer is encouraged to sample products from a prepared sample tray.
Industry:Retail
A marketing person who provides services for a fee to a retailer, e.g., merchandising, advertising, or layout.
Industry:Retail
A marketing plan of in-and-out promotions for seasonal events, such as Christmas, Back-to-School, Spring Clean-up, Halloween, Valentine's Day.
Industry:Retail
A marketing plan focused on a defined segment of the marketplace, rather than the entire marketplace.
Industry:Retail
A manufacturer's requirement that a retailer must prove performance for a promotion before reimbursement.
Industry:Retail
A manufacturers' term for a retailer or wholesaler that buys and resells the manufacturer's products.
Industry:Retail
A market area representative of the average national demographics and buying patterns, which is chosen to test new products, promotions and to forecast sales. See trading area.
Industry:Retail
A manufacturer's time frame for special allowances to retailers for a promotion.
Industry:Retail
A marketing agreement between a manufacturer and a celebrity to use his or her image in promoting a product.
Industry:Retail
A marketing and/or merchandising program that features and/or displays short-profit and long-profit products together as a combination sale. See related items.
Industry:Retail
