Home > Term: Tangibles
Tangibles
Capable of being touched. Tangible assets may include: manufacturing plant, bricks and mortar, cash, investments, etc. Tangible brand attributes may include: the product and its packaging. Tangible brand values may include: useful qualities of the brand known to exist through experience and knowledge.
- Part of Speech: noun
- Industry/Domain: Marketing
- Category: Advertising
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Creator
- Sarah Marks
- 100% positive feedback
(New York - NY, United States)