Home > Term: Repositioning
Repositioning
Communications activities to give an existing product a new position in customers’ minds and so expanding or otherwise altering its potential market. Many potentially valuable products lead an obscure existence because they were launched or positioned in an inadequate manner. It is almost always possible to enhance the value of such products by repositioning them.
- Part of Speech: noun
- Industry/Domain: Marketing
- Category: Advertising
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Creator
- Sarah Marks
- 100% positive feedback
(New York - NY, United States)