Home > Term: Rebranding
Rebranding
When a brand owner revisits the brand with the purpose of updating or revising based on internal or external circumstances. Rebranding is often necessary following a merger, acquisition, or if the brand has outgrown its former identity.
- Part of Speech: noun
- Industry/Domain: Marketing
- Category: Advertising
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Creator
- Sarah Marks
- 100% positive feedback
(New York - NY, United States)