Stocks and the stock market also can be affected by hype about a company or the release of new products or services. Many people and organizations have an interest in promoting particular stocks and industries to increase the value of their own shares and profits, and positive financial reports and stock market newsletters, Internet blogs, press releases and news reports can build high expectations for the performance of companies, which will raise the price of their stocks. This can occur even when the hype has no foundation in truth; investors are wise to consider people's reaction to hype rather than analyze the merits of the positive promotion.