Social media is emerging as the new hunting ground for scammers to find victims, according to new data out today. The consumer watchdog's annual scam report also identifies a whopping 47 per cent increase in all reports it receives about scams. It identifies a "sharp increase" in scams taking place through social media sites such as Facebook. "It can be really hard to tell who's genuine and who's fake these days," Australian Competition and Consumer Commission (ACCC) deputy chairwoman Delia Rickard said. The joint report from the ACCC and the Australian Cybercrime Online Reporting Network shows 200,000 reports of scams last year, with losses totalling almost $300 million. Ms Rickard said the two most common social media scams reported were dating, romance and fake trader scams.